#ERIC EMANUEL SHORTS REGISTRATION#

While Emanuel hopes the new system will ease the short-buying process in person, he says that it will not apply to his online store for the time being. This isn’t the only way to get a pair of shorts in-store now though. Throughout the rest of the week, the shop will operate regularly, and there will still be canceled bot orders from the web store or backstock that will still trickle onto the shelves occasionally. To better accommodate the local customers, the reservation system is currently only eligible in a handful of East Coast states at the moment (Connecticut, Massachusetts, Maryland, North Carolina, New Jersey, New York, Pennsylvania, Rhode Island, South Carolina, Virginia). “ took a month to build, but a month well worth it.” Moving forward, the site indicates that booking will take place Monday through Wednesday. He notes that there were over 8,000 sign-ups during the three-hour window vying for the 300 available shopping slots.

#ERIC EMANUEL SHORTS REGISTRATION#

“Success would be an understatement the demand was as we expected, however the thoroughness and accuracy of the site is more than I could’ve expected,” says Emanuel regarding the first online registration procedure. Some of the hot ticket items this week include a fluorescent orange pair of shorts in collaboration with Emanuel’s good friends New York Sunshine, a Yankees fitted done up in traditional Mets colors, and a trio of options sporting a multicolored wave pattern by the leg openings. A valid ID matching the name and address filled out on the website will need to be shown as well. Then, winners are e-mailed a time slot at which they will be allowed to shop the store’s inventory on Friday. Winning entries (one per customer) will be selected at random from the pool of total submissions. Upon entering the site, customers will fill out some general information (name, address, and email) before submitting their form. on July 14 via a special website fittingly titled. The reservation process launched at 7 p.m. “So we’re just setting it up so that everyone can have a nice experience.” “There’s enough shorts for everyone who gets a reservation,” Emanuel tells Complex. “We don’t have shorts.” In an effort to better accommodate its growing customer base and even the playing field a bit, Emanuel has implemented a new reservation system that will be used to handle in-store drops of his new shorts moving forward. Which brings us back to the message on the window. is walking away with a new pair of mesh shorts in hand. As you’d expect, not everyone lining up at 91 Greene St. Given their current status in streetwear, the demand is obviously high. This level of popularity coupled with the blistering temperatures that have hit the tri-state area in recent weeks have made Emanuel’s stylish mesh shorts the latest item to become a key piece of the NYC uniform. The current message being displayed on the front window of the Eric Emanuel store located at 91 Greene St. “We wanted to figure out a way to provide people with the experience that I had visiting 91 Greene St. We want to make as many people happy as we can,” says Emanuel, who admits he expected customers, but the excessive turnout has been unexpected. “It’s an amazing feeling, but it’s a double-edged sword because it’s so great to see all of this support, but there’s no way to make all of these people happy. On some days, the commotion has even resulted in the store having to shut down early. A stroll down the block, especially on Fridays, will put you face to face with a line of eager customers wrapping around the corner and plenty more successful store patrons toting their pink “EE”-branded bags. They promptly sell out the same day.Įric Emanuel has only been open for business at the location since April 15, but has been bringing out hopeful customers in droves since. The sportswear-inspired streetwear label is known for its infinite takes on mesh basketball shorts that arrive in styles ranging from solid orange to psychedelic floral prints every Friday afternoon.

For anyone who knows about Eric Emanuel, that seems like a bit of an issue. Respectfully signed off with the brand’s signature “EE” logo, the lighthearted yet to-the-point message has been plastered on the front window of Eric Emanuel’s New York flagship store at 91 Greene St.

Eric emanuel shorts